Brand identity proposal for the General Education program at the University of Hawai‘i at Mānoa, including three proposed directions outlined in a printed process book.
The suggested identity is based on the word ‘diversity’; UH Mānoa is one of the most culturally and racially diverse campuses in the world, offering many classes and resources not found anywhere else. The logo takes inspiration from color, and how from three primary colors any hue is achievable – no matter where a student begins their educational journey, their options are limitless. The three corners of the inner prism represent the primary colors, smoothly transitioning from one corner to the next. The arched shape of the prism references the arches of a rainbow, the mascot of UH Mānoa.